Business View Magazine | April 2020

106 BUSINESS VIEW MAGAZINE APRIL 2020 contracted with them to make us a product. As of this year, we have a new product that was developed from scratch and it actually has a couple of design patents and personal patents on it. So, that product is the product of the future for True REST. And that was made as an audio/ visual device, as well as a sensory deprivation device. There are other companies in the marketplace, but they are our sole supplier.” BVM: How about your salt? Rowe: “We use a pharmaceutical grade magnesium sulfate. We have two different companies that we like to use to make sure that it’s pure, debris-free, and that it’s going to help create a sterile environment in our float pods. They have warehouses all over the United States, which makes it very efficient for our franchisees. The float pods always have ten inches of water and a thousand pounds of Epsom salts.” BVM: What are True REST’s plans going forward? Rowe: “We have 20-25 locations on the docket to be open this year. As far as future sales, what we’ve seen is almost every NFL team already has flotation pods in their facilities, so we’re getting a lot of interest from these larger cities that have professional sports teams where the demographic has heard about floating because they’re following along with their favorite celebrity athletes, but they don’t have a public place to do it, themselves. So, I’d say, most likely, that’s where future locations will come from in the coming year. We have about 42 franchisees; half of them are area developers who are committed to building somewhere between two and five locations. So, we’re also committed to expanding within all of the locations where we already have a True REST Float Spa.” BVM: Any plans to expand beyond the United States? Rowe: “We are already approved for our first location in Canada. It’s in Cornwall, Ontario and then all the rest of Toronto and other markets