Business View Magazine | April 2020

104 BUSINESS VIEW MAGAZINE APRIL 2020 service, this could be the next Massage Envy. So, we opened the first spa in 2010 and then we franchised in 2015. We now have 36 locations open and dozens more on the way. There are six corporate-owned and the rest are franchised.” BVM: How do you find potential franchisees? Rowe: “We attend conferences; we do some digital marketing. But, for the most part, the majority of all the new prospects and leads that we get are people who have been in the spa; they floated and have expressed interest to a local team member that they would like to talk to someone about franchising. The most common theme is that we find husbands and wives who are burnt out in their corporate jobs and have found floating because they are burnt out. So they do have that business experience, whether it be franchising or another corporate job of some kind, and they have the tools to follow the franchise system. They also have felt, first-hand, how floating can help people in their community.” BVM: How do you help new franchisees set up their business? Rowe: “We know this is a very new and unique concept to most people who are franchising with us. So, we do a lot of hand-holding. We’re very transparent; we share all of our actual performance numbers and expenses before they get started, and then we provide everything from a business plan, to a three-year pro forma, to assist them in getting funded. And then, we have a development team that does everything from real estate to construction. The build-outs Self Care. Naturally. RECOVERY SPEEDY