Business View Magazine | April 2020

103 BUSINESS VIEW MAGAZINE APRIL 2020 TRUE REST FLOAT SPA Franchises and No. 234 in Entrepreneur’s 2019 Top 500. Each True REST Float Spa location is dedicated to providing pain relief, relaxation, and better sleep through a 60-minute float session. Recently, Business View Magazine spoke to True REST founder, Nick Janicki, and Mandy Rowe, Director of Sales & Construction, to find out more about the company’s operations and plans for the future. The following is an edited transcript of that conversation. BVM: Can you talk about how True REST came about? Janicki: “My wife and I discovered flotation back in 2008. At that time, there were only 14 centers in the United States that offered the service and one in Canada. It took us about six months just to find a location that offered flotation therapy. Once we tried it, my senses were revived and I was in an elevated mood. And I thought if someone actually made this a high-end spa claims about flotation-REST causing feelings of happiness, euphoria, increased well-being, and optimism. Others have reported spiritual experiences, deep inner peace, sudden insights, and feeling as if they were born anew. The various effects of REST on athletic performance are well documented. One study found that competitive archers who floated for forty-five minutes before shooting arrows generally shot those arrows better than archers who did not. It has also been found effective in speeding up recovery after strenuous physical training by decreasing blood lactate levels. Other studies have found that REST can help to increase originality, imagination, intuition, focus, and concentration, which can all lead to enhanced creativity and improved learning. Today, True REST Float Spa is the industry’s largest float spa brand and is on its way to servicing one million floats. True REST Franchising LLC, with units in 17 states, was ranked No. 7 in Entrepreneur’s 2019 Top New