Business View Magazine | April 2019

9 industries overall. “Millennials have offi- cially grown up, and so have their shopping and spending habits,” says Marc Mezzacca, CEO of CouponFollow. “As Millennials move towards a fully digital shopping experience, online retailers—like Amazon—have a tre- mendous opportunity to further increase their market share by prioritizing speed, convenience, and savings across each touchpoint of the consumer journey.” Key Survey Findings Include: • Online shopping has finally surpassed brick-and-mortar in popularity; 79% of Millennials say they browse online before making any purchase, whether in-store or online • Mobile transactions have increased 20% in 18 months, replacing desktop as the pre- ferred method of online shopping for the generation • Amazon dominates Millennial spend: 97% of the generation say they use the platform