Business View Magazine | April 2019

8 OPENING LINES M illennials are the largest gen- eration in American history, and their shopping habits are worlds away from those of their par- ents. Thanks to the rapid pace of digitaliza- tion and new shopper-friendly tools, like browser extensions and voice assistants, retailers must be ready to embrace signifi- cant change. To help retailers stay ahead, CouponFollow, a leading online couponing platform that helps shoppers quickly and easily save money, has announced its 2019 Millennial Shopping Report. The report surveyed over 1,000 Millennials, between the ages of 22-37, exploring their shopping, spending, and saving behavior. By presenting a collection of retail and com- merce related data, the report highlights how Millennial choices are impacting these Millennial Shoppers are Rapidly Abandoning Brick and Mortar, New Report Shows