Business View Magazine | April 2019

212 THE CALIFORNIA ASSIS T he California Assisted Living Associa- tion (CALA) is the only association solely representing California’s Resi- dential Care Facilities for the Elderly (RCFEs), which encompass Assisted Living, Memory Care, and Continuing Care Retirement Communities (CCRCs). CALA represents over 625 providers and more than 150 associated businesses. Our provider members range from small, independently operated communities to large, multi-national organizations, and from providers that cater to an active lifestyle to ones that specialize in caring for residents with dementia. Since 1995, CALA’s mission has been dedicated to the betterment of Assisted Living, Memory Care, and CCRCs in the state. The organization achieves this through leadership to providers and other stakeholders in these residential settings, advocacy to protect the interests of providers and the people they serve, and edu- cation to support high-quality programs and services.