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192 193 will pay an annual fee to rename the track ISM Raceway starting in 2018. “What ISM is able to bring to the table is a wide range of leading-edge technologies,” says Sperber. ISM’s Connect net- work will provide digital display screens, flat screen TVs and free Wi-Fi throughout common ar- eas, interactive fan experiences, a mobile app, and social-media integrations throughout the facility, including in the new pedestrian tunnel connect- ing the infield and grandstands. “The objective is to create a robust digital en- vironment full of all sorts of digital experiences, many of which will be unique to the property,” Sperber declares. “The way I look at it is from a construction standpoint - we’re building an in- credible brick and mortar environment that will now be able to complement a very rich digital environment to ultimately deliver this 360 degree experience in motor racing that has never been experienced before. I think it’s going to be truly remarkable. They want to create a showplace for technology and we’re going to be a little bit of a laboratory. It’s sort of Disneyland meets NASCAR – it’s full of attractions. And we couldn’t be more excited about that.” Another corporate partner of the new ISM Race- way is DC Solar, a company that designs, manu- factures, and leases portable light structures that THE ISM RACEWAY PREFERRED VENDOR n Delta Diversified Enterprises, Inc. www.deltadiv.com Delta Diversified Enterprises, Inc. provides commercial/industrial electrical contracting and routine maintenance services to local businesses and general contractors in the Western United States. Its clients include the industrial, commercial, health- care, institutional, retail, hotel/resort, and solar energy sectors. The company was founded in 1971 and is based in Tempe, Arizona with additional offices in Prescott, Flagstaff, and Yuma. operate on solar energy. “We have about a thousand acres and many of our events are in the evening or they finish during the evening and, a lot of times, be- cause some of our events are multi-day and get start- ed early, we have guests arriving sometimes in the morning before daybreak,” Sperber explains. “So, being able to disperse light throughout the entire property is really an important element of what we do.” “The ISM Raceway will redefine the motorsports entertainment experience,” Sperber says in summa- tion. “We’re really building something that’s unique and leading-edge. It’s like nothing else in the industry. I think fans are going to be blown away when they see what we’re creating.”