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170 171 We use automotive-inspired colors. Most RV man- ufacturers are traditionally neutral beiges, browns, and tans. Ours stand out for being more ‘out there,’ and a little trendier.” Last year, the company’s 175 employees turned out just over 800 units of Class C vehicles–everything from 20 to 42 feet models priced between $120,000 and $340,000. Clemens says a lot of first-time buyers go for the 11,000-pound Sprinter because “they want to buy something a little bit better than what they tra- ditionally see on the market.They don’t just want entry level–they want something a little nicer,”he avers. “And we get a lot of buyers who are looking for some- thing that they feel safer in. In a Class A, you have a big windshield and you’re sitting up front. In a Class C,with a truck body, you have that engine out in front of you. It’s a more familiar feel–it’s like driving a huge SUV. So,we get people coming from Class As.Then we get retirees; we get families who want to tow something.” Once a consumer becomes a Dynamax customer, THE DYNAMAX CORPORATION the interaction between buyer and seller does not end. In a never-ending quest to stay ahead of the curve, Clemens reports that while it sells its vehicles through dealers, it solicits product feed- back directly from the vehicles’ owners. “There’s not a single day that goes by that we’re not interact- ing with our customers, directly,”he maintains.“So, we have focused heavily on that.And it’s allowed us to react–we’re not waiting for model change to change product. If I can put a better product out tomorrow,we’ll make that change, instantly, because there’s no use in putting out products that we know are inferior.That quick turnaround and recovery time has allowed us to stay ahead of anyone simply reacting to what their competitors are doing.We respond based on the retail customer’s direct infor- mation.” This past January, Clemens reports that Dynamax made a major investment in its facilities by up- grading its lamination equipment.“What we make the walls, the floor, and the roof with,”he explains. “There are only two manufacturers that build this particular product - that laminate or adhere walls using pressure. It vastly improves our efficiency in construction and the quality of the walls that we build.” He adds that one of the company’s current There’s not a single day that goes by that we’re not interacting with our customers, directly. So, we have focused heavily on that. And it’s allowed us to react – we’re not waiting for model change to change product. If I can put a bet- ter product out tomorrow, we’ll make that change, instantly, be- cause there’s no use in putting out products that we know are inferior. BRIAN CLEMENS. GENERAL MANAGER