april_2018

110 111 ization and weed control is our business.We make lawns green and healthy; we build sustainable turf that provides value to the environment; and we get rid of the weeds in order to build healthy root densi- ty and establish the turf.The service we provide has not really changed that much; but everything else has, like the technology that drives the business: howwe market, retain and measure our customer experience, and the additional services we offer like aeration, overseeding, and mosquito control.” According to Young, the combination of the latest marketing and technology,which includes a call center to close sales and answer the phones for a franchise owner and Spring-Green’s robust market- ing arsenal which leverages their database market- ing experience to target and attract new customers are two of the main benefits of an existing business choosing to add a Spring-Green franchise.“From a franchising standpoint, the big value is in the pur- chasing power and the back-end support,”he states. “We bring a strong business-building acumen with an organization of successful owners as our blue- print. We work with each owner individually on a business plan to meet their goals. The planning process includes a cash flow plan,multiyear projec- tions, staff development, and a marketing plan to get the business where they want it to go. “At Spring-Green we promote a database market- ing mentality.That means everything is targeted and measured. We start with the property address and then add attributes that will help us identify and target the right programs and pricing.One example would be that we use satellite technology to measure the treatable turf area of a lawn and we add that attribute to the record so that any future marketing or customer interaction is highly person- SPRING-GREEN LAWN CARE SiteOne.com Irrigation I Lighting I Turf & Landscape Maintenance I Nursery I Golf Course Maintenance I Hardscape I Pest Control For contractors, a single visit to SiteOne® Landscape Supply is all it takes to keep work moving. With branches in reach of every job site and a full selection of major brands, there’s no easier way to get the products you need. Combine that with advice from our team of trusted experts, and you can quickly get in, get out, and get on to the next job. It's one more reason the industry's top pros choose SiteOne. • THE PROS OF BEING A PRO • ONE-STOP SHOPPING