April 2017 | Business View Magazine

56 57 mobile devices. There are a lot of features and benefits for both us and the consumer.We’re seeing an improved response to some of our marketing, especially social media.” While business boomed, in August, deAn- drade took a side trip to El Salvador as part of a mission team from a local church. He went back to Casa La Atarraya, a mission school in the mountains he first visited in 2014, when the Nautique Company invited its dealers to make the journey under its Nautique Cares program. Largely financed by White Lake Marine, and with the help of other generous supporters, in- cluding deAndrade’s son Will’s school, the team shipped a thousand pounds of school supplies and brought computers and equipment with them with the intent of hooking the school up to the internet via satellite, so that the impover- ished students could get connected and online, and helping it build a planned Technology and White lake marine Design Studio. White Lake Marine has survived for 60 years because of its customer-based ser- vice and its ability to adapt when market- place currents turned upstream. “I don’t think my father ever imagined we wouldn’t just be selling or servicing boats, but that we’d have an international website, ship- ping parts all over the world,” deAndrade says. “I don’t think that was ever envisioned at any time prior to us actually doing it.” And though deAndrade hesitates to take much more than just a small share of the credit, it has been his and his father’s, busi- ness acumen that has been the driver of all that success. “We’ve been blessed enough to stay in business and be successful,” is all he has to say. Preferred vendor n SeaDek www.seadek.com Founded in 2004, SeaDek is the industry leader in custom and stock marine non-skid products. Made in the USA from UV-protected, non-absor- bent foam, SeaDek features an innovative, textured micro-dot surface for enhanced non-slip character- istics. SeaDek can be tailored to fit a wide variety of applications on just about any type of boat, including: sports & commercial fishing boats, flats boats, sailboats, ski boats, commercial marine craft, house boats, personal water craft, towboats, and more. Additional applications for SeaDek include: swim platforms and cockpit pads, step kits, helm station pads, poling platforms, coaming bolsters/ pads, footwells, gunnels, and trailers. Easy to install and customizable, SeaDek is available in a variety of sizes, thicknesses and colors.