April 2017 | Business View Magazine

52 53 White lake marine SeaDek® Expands Certified Fabricator and Installer Program In their ongoing effort to provide the fast- est and highest quality service to the global aftermarket, SeaDek Marine Products, the industry’s leading manufacturer of EVA non- skid decking, has again expanded its network of Certified Fabricators and Installers across the United States and into Europe, Canada, Australia, New Zealand, and South America. SeaDek Certified Fabricators are factory-trained and specialize in the entire SeaDek process from start to finish. They capture boat patterns, create CAD drawings, cut SeaDek EVA material using CNC technology, and install the final prod- ucts. Working with the factory or a Certified Fabricator, Certified Installers capture the boat pattern and install SeaDek kits. “Customer service is our number one priority, from the end-user to the major OEM client,” said Chuck Yates, VP of Sales. “Our Certified Fabricators and Installers allow us to give better service and a quality product to boat- yards, marinas, shipyards, and dealers in a timely and accurate fashion.” By strategically placing representation throughout the major geographic regions of the world, SeaDek will be able to meet the increasing demand of the international aftermarket with innovative, fully customized traction solutions. Find a SeaDek Certified Fabricator or Installer in your area at http:// www.seadek.com/customseadek. www.seadek.com itors did. “Dad started doing boat shows and ac- tually promoted the business,” he states. “By the late 1980s, early ‘90s, and right up until some of the soft economic times, he took it to one of the top ten dealers of Correct Craft in the world.” Today, there are only two Correct Craft dealers left in North Carolina, andWhite Lake Marine is the pre-eminent boat dealer in the eastern half of the state. In addition to the Nautique line, it also sells Moomba wakeboard and ski boats, as well as pre-owned boats from trades and consign- ment.“But no pontoons, jet skis, fishing boats, or runabouts,” says deAndrade.“We wholeheartedly only support the inboard, ski boat, and wakeboard market.We don’t work on outboards,we don’t sell outboards,”he adds, emphatically. Like many companies,White Lake Marine’s business was severely hurt by the Great Reces- sion. “Before 2008, we were pushing about 60 units a year,” de Andrade says.“When the econo- my tanked, and the next year we sold 12 boats,we had to look at what we were going to do to stay in business.”The first thing the company did was close down a sister location near Raleigh.Then it expanded its parts inventory and began selling Nautique parts, online, to boat owners,worldwide. AT A GLANCE White lake marine WHAT: Seller of inboard ski and wakeboard boats WHERE: White Lake, North Carolina WEBSITE: www.whitelake.com