April 2017 | Business View Magazine

50 51 W White Lake Marine White lake marine Sailing through roughwaters W hite Lake Marine, which originally opened in 1955 on beautiful White Lake in southeastern North Carolina, is the oldest Correct Craft dealership in the world, selling the compa- ny’s renowned brand of Nautique inboard motor, ski, and wakeboard boats. Carl and Diane deAndrade became the dealership’s fourth owners in 1985. According to Da- vid deAndrade, the current General Manager of White Lake Marine, his father, Carl, was a chemical en- gineer who had left the corporate world and one day,while looking for a campground,wound up inWhite Lake,where he eventually purchased the marina and operated it for many years before handing its day-to-day operations over to his son. When Carl first bought the dealer- ship, there were ten or eleven other Correct Craft dealers in the state. But, deAndrade says that his father saw a greater potential for the boat business than many of his compet-