April 2017 | Business View Magazine

46 47 614-717-DENT www.dentmagicusa.com BEforE BEforE afTEr afTEr Central ohio’s Largest Paintless Dent removal Company & Ohio Industrial Finishes Specializing in Automotive & Industrial Coatings Refinish Supplies & Equipment Since 1962 Everyone at OAK would like to congratulate the Byers Auto Group on their 120 th Anniversary!! Contact us at: 866-302-0999 oak@ohioautokolor.com www.ohioautokolor.com The Byers Automotive Group a lot more confident in making a decision.That allows us to get them in and out in a much quick- er and more efficient process. So, overall, it’s made the customers much happier; they’re not spending four, five, six hours here on a Saturday.” Kauffman further acknowledges that up- to-the-minute communication technologies help the company stay in better touch with its customers. “Before, you had to call and leave a message and write letters,” he explains. “Nowa- days, with texting and CRM tools, everything is very quick and you know the customer is get- ting your emails or your texts and is able to re- spond in a more timely fashion. They’re getting alerts on where their car is, or a repair status.” At the same time, Kauffman understands that face-to-face customer service is still held in high regard at Byers, and employees are trained to make the most of personal interac- tions whenever and wherever they can. “Cars are much more reliable, these days, and as custom- ers are spending less time in the showroom, your main point of contact is when they are coming in for service, and warranty repairs, and buying parts,” he says. “So, you’ve got to treat them right when they’re in your service depart- ment. It’s more important than ever.” What is also important to the Byers family is its employees. “Some of our employees have been with us twenty, thirty, forty years,” Kauff- man says, proudly. “And it’s generational – their children come and work for us. I was told at a young age - I was in the Chrysler showroom and my grandfather point- ed out a salesperson and asked, ‘Do you know his name?’ And I said, ‘No, I don’t.’ And he said, ‘You should. He does a wonderful job and without him, without good people, you will never have anything.’ That stuck with me forever. The people who work for you are the most important asset you will ever have. If you don’t treat your em- ployees well, I don’t think you’re going to treat your customers well.We have a lot of happy employees who enjoy working for us and I think that’s a good testament to howwe run things.” The Huntington National Bank is an Equal Housing Lender andMember FDIC. ® and Huntington ® are federally registered service marks of Huntington Bancshares Incorporated. Huntington. Welcome. SM is a service mark of Huntington Bancshares Incorporated. ©2017 Huntington Bancshares Incorporated. Consider this our version of a high five, standing “O” and chest bump all in one. Congratulations, Byers Auto, on 120 years of outstanding contributions to our community. We’re proud to have worked with you along the way.