April 2017 | Business View Magazine

44 45 Wasco has been a one stop shop for car dealers and body shops since 1962. We supply and warehouse everything from janitorial supplies to paint and body equipment, and are one of the largest detail suppliers in Ohio. We pride ourselves on our great customer service and our relationships with customers like Byers. Companies like the Byers Auto Group can depend on Wasco to exceed their expectations for quality products and a knowledgeable sales staff. service n quality n dependability Congratulations Byers Automotive Group Thank you for the tremendous impact you’ve made in the area since 1897. IGS is proud to supply electricity and natural gas to all of Byers' locations. 120 years of serving Central Ohio IGS.COM | 614-659-5134 | ELECTRICITY NATURAL GAS SOLAR CNG The Byers Automotive Group same time that new communication technol- ogies were creating a paradigm shift – similar to the time when cars supplanted horses and buggies. “Right coming out of college, I was able to recognize that the internet was not going away, and the importance of having a website; that this was the true future of where retail was going,” he declares. “Your number one showroom is now on your computer screen and your smartphone.” People doing research and shopping for their cars online has shattered the old way of sell- ing, and Kauffman, for one, believes that the change is for the better. “It’s definitely revolu- tionized what we do,” he says, “and it’s allowed us to streamline the sales process. The number one thing is the customer expe- rience. But, no matter how happy custom- ers were when they left here, when you asked them if they could change any- thing, they’d say, ‘Why did I have to wait in the showroom for so long? Why did I have to wait for the finance office for so long?’ Now, with the customers doing 99 percent of their homework on the inter- net, once they come into the store, they’re pretty much prequalified. And they know the reliability of a car, of that year, of that make and model, because they’ve done a ton of research. So, people are feeling