April 2017 | Business View Magazine

16 17 Purdue is building out a master plan for its football program. Brohm and Lovett, who worked with one another at Western Kentucky, have been ac- tive in planning for the new strength and conditioning facilities. Black Iron Strength has supplied two sets, or 60 pairs, of Germ Buster brand dumbbell sets for the current facility. “To compete in the Big Ten these days, we must be cutting edge,” he said. “At the same time, we are intent on building a program that stands the test of time. The CuVerro surfaces on our dumbbells line up with those ideals. “As far as I am concerned, we have a higher level of ‘bench strength’ in our program because CuVerro is engaged to combat the threat of infections,” Lovett concluded. Products made with CuVerro copper are gaining attention among teams and owners and operators of athlet- ic facilities and health and fitness clubs around the country, according to Tom Grace, President of Black Iron Strength®. “Teams remember things like MRSA outbreaks or other ailments that affect performance on the field of play,” he said. “Our line of CuLEAN products is becoming a part of their efforts to help avoid similar situations.” opening lines USA TODAY NETWORK Announces 2017 Food&Wine Experience Event Series U SA TODAY NETWORK, part of Gannett Co., Inc., which comprises USA TODAY and 109 local media brands including The Arizona Republic and The Indianapolis Star, re- cently announced a 2017 Food & Wine Experience event series scheduled in numerous U.S. markets through early December. Food & Wine Experience capitalizes on the robust local to national reach of USA TODAY NETWORK CuLEAN line, our only question was, ‘How could we not use this equipment?’” Lovett, who joined Brohm’s Purdue staff after champi- onship turns with the Western Kentucky Hilltoppers, the Georgia Bulldogs, and the Denver Broncos, is a self-con- fessed germophobe who shares his head coach’s focus on innovation. “We are all about keeping athletes healthy and in top playing condition,” Lovett said. “In the strength and con- ditioning facility, that objective is in sharp focus. That’s why we want our equipment to be top of the line, state of the art. “During the season, our weight equipment helps prevent the spread of germs that lead to illness and lost playing time. In the off-season, it keeps on fighting to reduce the spread of infection-causing bacteria com- mon in our winter climate.”