April 2017 | Business View Magazine

14 15 opening lines Purdue Football team adopts CuVerro copper offense tohelp stay healthyandwinmore games U nder new head football coach Jeff Brohm, known as an inno- vative offensive mastermind, the Purdue University Boilermakers are adopting a potent new scheme to help the team stay healthy and win more games. The “CuVerro Offense,” named after the EPA-registered copper alloy used on the surfaces of the team’s new weight training equipment, is already at work penetrating the defenses of infection causing bacteria. In fact, the team’s new CuLEAN Black Iron Strength dumbbells with copper han- dles are tackling an important job. They are helping reduce health risks from the spread of infections by continuously kill- ing 99.9% of bacteria they contact in the weight room. “Our program is all about what is best for the athlete,” said Justin Lovett, Direc- tor of Football Strength & Conditioning. “Knowing the bactericidal benefits of the long-lasting persona continues to inspire to- day’s musicians, designers, entrepreneurs and social influencers.With the support of Berklee- ICE, an institution dedicated to fostering en- trepreneurialism through creativity, business and technology,Music Makes an Artist, Style Makes an Icon will showcase Elvis’ entrepreneurial prowess and foresight in building an illustrious brand. American Crew, who last year released a line of special edition Elvis Presley grooming prod- ucts for men, is the presenting sponsor of the event and has pledged a multi-year scholarship awarded to Berklee students for originality. Throughout the week, American Crew will be hosting styling workshops, teaching students about building their own personal style and providing complimentary makeovers. “Elvis redefined grooming for men in America, and we’re thrilled to continue our support of his legacy by partnering with BerkleeICE for this historic– and stylish– celebration,” said David Raccuglia, American Crew Founder. The week-long celebration will feature panels of Elvis experts, guest speakers and intimate discussions with those who knew him best, as well as events based on Elvis’ music, legacy, brand and personal style, including an exhibi- tion of personal artifacts from his estate. The week will culminate in a Singers Showcase, fea- turing vocals by Berklee’s award-winning a ca- pella group, Pitch Slapped, and 10 of Berklee’s student vocalists performing Elvis classics.