THE PSYCHOLOGY OF CLEANLINESS In the world of business, perception is power. At RBM Building Services we help create great first impressions! Consumers weigh countless subconscious cues when deciding where to shop, whom to trust, or which organizations deserve their loyalty. Among these cues, few are as universally influential—and often overlooked—as cleanliness.A spotless lobby, gleaming restrooms, or freshly polished floors send powerful signals that go beyond mere appearance. They tell customers, employees, and investors alike: This organization cares. This place is safe. This is where I belong. First impressions form in just a few seconds, and for physical spaces, cleanliness often influences that first impression in a powerful and memorable way. A tidy lobby suggests professionalism, while overflowing trash bins or dusty surfaces immediately decrease trust. Psychologists refer to this as the “halo effect”—a cognitive bias where our perception of one quality (cleanliness) influences our overall impression of the organization (competence, reliability, safety). In business terms, this means that a sparkling environment doesn’t just look good; it creates confidence in the brand’s ability to deliver. RBM is proud of its commitment to Green Cleaning and to be CIMS Green Building Certified by the ISSA. EXTERIOR MAINTENANCE INTERIOR MAINTENANCE CLEANING SERVICES Do you have a property that needs nightly cleaning or regular maintenance? With a building on your hands, it can be hard to prevent and keep up with all potential issues. When you seek outside help, there’s a risk of hiring someone who doesn’t operate to your standard or doesn’t have the capacity to handle your building’s needs. Get in touch with us today! rbmservicesinc.com | 800.403.3564 | Commercial Cleaning Services Built for You Trust your building to commercial cleaners who have the resources and experience to beautify and preserve your asset.
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