to its historic charm and character, city officials are now turning their attention to ensuring that the very best amenities, restaurants, and retail services are taking up shop in the city’s scenic downtown corridor. Already a vibrant municipality with a diverse population, the push for extended retail and hospitality options for the city has transformed this gem from great to unsurpassed. For over 100 years, Upland has represented a charming and historic west coast treasure, providing a great place to put down roots, raise a family, and to come and explore its natural assets surrounding the heart of the city. “Historic Downtown Upland (HDU) has been the heartbeat for Upland, and our recent effort to revitalize and encourage residents and visitors to embrace its long history and enjoy the many existing and new businesses that continue to make HDU a worthwhile destination continues to be our focus,” Mayor Bill Velto states. DOWNTOWN BUSINESS GROWTH Focusing on the downtown corridor has paid off for Upland. Not only has the foot traffic increased in Historic Downtown Upland, but visitors are also able to take part in its hospitality and retail renaissance. After getting out and exploring on foot, residents and visitors are spoiled for choice when it comes to satisfying their palate. Over the last few years, Upland has successfully attracted an impressive array of dining options to its HDU. Setting up shop and taking advantage of the warm welcome and accommodating business facilitation from the city, nine new restaurants now call Upland home. “We are very happy that new restaurants have chosen us. Most recently, Kings Brewery with Crazy Gringo BBQ, Studio Four29,Two Frogs Cantina,The Axe Lair, Barcuso Social Club, Patra Dining, Reunion Upland, Captains Grill, Pro-Five Brewing Company, Rescue Brewery- the list goes on,” Mayor describes. Beyond its new culinary options, the mayor also 269 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 09 UPLAND, CA
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