events, often in the off-season, to keep our businesses thriving year-round,” Bailey says. Scheduling major attractions between October and February helps restaurants our hotel and Airbnb operators maintain steady business outside of the lake’s peak summer months. STANDING OUT IN COMPETITIVE REGION In the Dallas-Fort Worth Metroplex, competition for attention, investment, and visitors is fierce. “If you took Little Elm and put it in the middle of residents don’t have to leave town,” Mueller says. Reducing sales tax leakage strengthens the local economy while enhancing convenience for residents. Tourism is another pillar of the town’s economic strategy. Little Elm has hosted major music acts, filmed high-profile commercials, and brought in large-scale attractions such as the Harry Potter: A Forbidden Forest Experience, which drew 240,000 visitors from 48 states and multiple countries in a single season. “We go after large-scale, multi-day 121 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 09 LITTLE ELM, TX
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