Business View Civil Municipal - Sept 2023

100 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 9 PREFERRED VENDOR/PARTNER n Explore La Crosse www.explorelacrosse.com The Omni Center, a sprawling 55,000-square- foot multipurpose facility, stands as a primary cornerstone within the city. It transforms with the seasons, hosting activities ranging from winter’s indoor rink to trade shows, weddings, and roller derby events. Dan Wick, Onalaska’s Director of Parks and Recreation, underscores the center’s versatility, stating, “We basically can do a little bit of everything in that facility. We draw over 100,000 people annually to the events and things that take place there.” Wick further highlights Onalaska’s portfolio of 26 parks, including those perched atop the scenic bluff tops, providing panoramic views of the community. The city also offers pickleball, tennis, and basketball courts, and multiple playground areas. “Our goal is to give families and visitors a different experience at each park that they go to. That’s been a real fun process that we’ve undertaken and continue to develop in our community,” he recounts. A New Brand and an Ongoing Commitment Following a recent rebranding effort, the city of Onalaska has embraced the catchphrase ‘Live Ona,’ inspired by the local custom of fondly referring to the community as Ona. Mayor Smith explains, “We really like the idea of ‘Live Ona, Live Vibrantly’ and that applies to our businesses, to our people, to all of the things going on here.” Looking forward, Smith underscores the ongoing dedication to providing affordable, top-notch municipal services for residents and businesses. This commitment bolsters Onalaska’s reputation for exceptional quality-of-life amenities and a welcoming, business-friendly community, further solidifying its position as a sought- after destination and a place to call home.