He notes that Sparta is beginning to attract national retailers like Aldi and Starbucks, which adds to the city’s growing commercial appeal. The Chamber recognizes the importance of successful, large manufacturers, but also understands that small businesses, active civic organizations and nonprofits give the community its attractive character. Unlike many towns and cities, organizations such as the Rotary Club, Kiwanis and the Lions Club are active and growing and are a driver for enhancing the quality of life in Sparta. Recently released data from the Wisconsin Department of Tourism showed that Monroe County, where Sparta is located, had the highest percentage of growth in tourism revenue in the state for 2023 at 11.3%. Large events such as Sparta’s award winning Kriskindlmarkt and Butterfest Celebration, and nearby events such as the International Tractor Pull at the county fairgrounds, helped to drive this increase, A CITY ON THE RISE Sparta is embracing a bright future as it evolves and grows. Guided by strong leadership, a focus on business development, and a dedication to preserving 137 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 10 SPARTA, WI
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