gain insights into Sparta’s strategic plans, rapid development, and commitment to enhancing quality of life. STRATEGIC LOCATION DRIVING GROWTH One of the key drivers of Sparta’s growth is its favorable location.“We’re positioned in a great spot in the state for economic development. We’re on I-90 and have three state highways running through town,” explains Fahning. This easy access to larger nearby cities like La Crosse and the area’s natural beauty has made Sparta an attractive place for businesses and residents. Fahning also emphasizes that many people choose Sparta as a bedroom community due to the short commute.“With the interstate and faster travel times, it doesn’t take long to get from the larger city back to Sparta,” he says.This convenience, combined with a progressive, pro-business city council, has resulted in the rapid growth Sparta is now experiencing.“We make things as easy and quick as possible for any businesses looking to locate here,” Fahning adds. A DOWNTOWN WITH HISTORIC CHARM Sparta’s downtown uniquely blends historic buildings and modern businesses, making it a centerpiece of community life. Funkhouser proudly describes the area: “A lot of our businesses are in original buildings, which keeps that nostalgic piece everybody looks for.” During the holiday season, downtown Sparta transforms into a scene straight out of a Hallmark movie, with festive lights and bustling streets filled with local shoppers. In addition to the visual appeal of the downtown area, the Chamber of Commerce has made significant efforts to support local businesses. “During COVID, we initiated a grant program that helped mom-andpop stores stay open. Local banks donated money, and businesses applied for grants to help them through the hard times,” says Funkhouser. Fahning notes that the city has also been heavily involved in revitalizing downtown through its facade program.“The city invested over half a million dollars in zero interest loans for downtown businesses to improve their buildings. Those grants don’t need to 131 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 10 SPARTA, WI
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