106 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 10 Forest Park is also actively working on establishing a consistent brand, comparable to the instant recognition of a Coca-Cola bottle’s label. The objective is to create a distinctive brand identity that all stakeholders, including citizens, investors, and developers, can unequivocally associate with Forest Park. These efforts align with Lloyd’s communication initiatives, ensuring the city’s positive accomplishments and features become widely recognized. Economic Development, Valued Partnerships, and Collaborative Efforts Forest Park thrives on collaborations that drive its growth and development. The city has successfully partnered with news media, securing extensive coverage in local newspapers, effectively promoting positive stories, increasing brand awareness, and attracting investments and development. Additionally, strong collaboration with the Clayton County Board of Commissioners plays a vital role in funding innovative projects, such as the transformation of the old Rite Aid, an innovative project that will include a
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