105 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 10 FOREST PARK , GEORGIA accessibility, understanding that there’s a large fraction of the community that doesn’t even have access to the internet.” Taking Control of the Narrative As Forest Park’s Public Information Officer, Lloyd takes his role of promoting the city’s positive attributes seriously. Prior to his arrival, the city lacked an in-house communications director to share its accomplishments, leading to stories about Forest Park being told by external sources, and limiting control over its narrative. Utilizing various communication methods, including social media and email blasts, he says the focus is on branding Forest Park as a community with robust engagement, abundant resources, and opportunities, while also conveying that the city is here for its residents and businesses. Clark adds, “People need to know that the Southside is no different than other areas across metro Atlanta, and that Forest Park –in many ways– offers an even better high quality of life.”
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