the city’s extensive trails and outdoor amenities, reflect this priority. “There’s lots of hiking, lots of opportunity to raise your family in a place that’s truly about wellness and health and growth,” Lavon imparts. Moving forward, continued promotion of industrial site readiness is top of mind.In addition,strengthening the city brand is a focus.“Most entities, opportunities, industries out there looking for their location sites don’t know who Iola, Kansas is,” says Lavon. “We want to really define that perception, so that Iola is no longer this great kept secret. We want them to know who we are, what we’re doing, and that we’re experiencing great growth.” 160 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 11
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