Such an initiative would serve as a platform to highlight the city’s attractions and connect Gatesville with a larger audience beyond its current reach. The city recently completed a contract with The Retail Coach, an analysis firm that conducted a detailed assessment of the area’s market potential, identifying an estimated geographic market of 40,000 people. in the businesses and retail outlets necessary to energize downtown, ensuring that it remains a destination within the broader community. STRATEGIC PARTNERSHIPS AND FINANCIAL PLANNING FOR SUSTAINABLE GROWTH While Gatesville does not yet have an established “Visit Gatesville” tourism campaign, early planning for a community branding initiative is underway. 58 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 11
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