LAND OF DUALITIES Tony Pharo, Executive Director of Oneida County Economic Development Corporation (OCEDC), highlights the unique composition of the county’s economy, which is supported by manufacturing and tourism. “Rhinelander, our county seat and largest city, is a hub for manufacturing, while Minocqua and Three Lakes are focused heavily on tourism. We have this dual economy—manufacturing in one area and tourism in another.” The division is evident in the county’s workforce. Rhinelander is home to several manufacturers, providing stable employment for residents in the area. At the same time, Minocqua and Three Lakes see a seasonal influx of visitors, transforming from small communities into bustling tourist destinations during the summer and winter months.“Minocqua’s population grows from around 5,000 people to 20,000 to 25,000 in the summer,” Pharo says. Pete Otis, Secretary of Oneida County Economic Development Corporation (OCEDC) and long-time resident of Oneida County, adds another layer of understanding.“I live on a 500-acre lake, and about 90% of the homes around the lake are vacation homes. It’s quiet in the winter but a different story when summer hits.” Pharo mentioned, “I’ve seen a report recently that 52% of the homes in Oneida County are second homes.” THE POWER OF TOURISM Tourism is undoubtedly one of Oneida County’s strongest economic drivers. Visitors from nearby cities in Wisconsin, Illinois, and Minnesota flock to the county to enjoy its lakes, forests, and outdoor recreational opportunities. Whether it’s fishing and boating in the summer or snowmobiling and ice fishing in the winter, tourists are eager to experience the natural beauty of northern Wisconsin. “Our county saw a 4.8% increase in tourism from 2022 to 2023,” Pharo shares.“That increase brought in $1.6 million in revenue, benefiting our businesses and local economy.”The tourism growth is significant, especially as the county recovers from the COVID-19 pandemic. However, as Pharo notes, maintaining sustainable tourism is a key focus for the OCEDC and local chambers of commerce. “One of our priorities is to protect the natural resources that draw people here,” Pharo explains. “Our lakes and forests are a big part of what makes Oneida County special, and we’re committed to ensuring that tourism doesn’t negatively impact the environment.” The county’s careful stewardship of its natural resources is reflected in its efforts to maintain clean water, preserve forested areas, and invest in parks. The OCEDC works closely with local chambers of commerce and tourism committees to ensure that 291 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 11 ONEIDA COUNTY, WI
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