PREFERRED VENDOR/PARTNER n Brush Hog Tree Care Inc. www.brushhogtreecare.com Brush Hog Tree Care Inc. specializes in tree care and wildfire risk management. We partner with local communities, property managers, municipalities, and agencies to provide fuel mitigation, sustainable land management, and biochar production. Known for safety and ecofriendly practices, we deliver reliable solutions that protect and enhance properties. preparing for future economic challenges. From the Chamber of Commerce’s perspective, reconnecting the local business community with residents is a top priority.“Shop Local was very top of mind during the pandemic,” Giedt explains. However, as the pandemic waned, the enthusiasm for shopping local has faded. “There’s more online buying now,” she acknowledges. In response, the Chamber is launching a refreshed Shop Local campaign to bring attention to neighborhood stores and services. Giedt also points to a significant new project that will shed light on the habits of Half Moon Bay’s visitors.“We’re embarking on a really in-depth, firstof-its-kind visitor study for our area,” she says. The goal is to move beyond anecdotal evidence and gather hard data about how tourists interact with the city and how their visits could be enhanced.“We really want to home in and get the data,” she adds. This information will help the Chamber and local businesses tailor their strategies to serve visitors better. From the city’s perspective, the top priority remains clear: housing. Chidester emphasizes that the future of Half Moon Bay depends on providing safe, affordable, and dignified housing for all residents. “The future of our community lies in maintaining the cultural diversity and the diversity of the workforce,” he says. “Providing that really crucial infrastructure is a top priority for the city.” In addition to housing, the city will continue investing in the local economy. Supporting small business owners and creating new opportunities are essential, but Chidester also highlights the need for a more resilient economic foundation. “We need to create opportunities that bring a more resilient workforce and economy,” he says. “When the next inevitable shakeup happens, we’ve got a strong and diverse enough economy that we can lean on.” Karen Decker 210 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 11
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