explains. The updated land use plan emphasizes the importance of preserving the natural beauty that defines the Coastside while also allowing for strategic development. This is especially crucial as the city aims to attract new businesses and provide infrastructure supporting long-term growth. Chidester highlights how the Coastside’s semirural character presents both opportunities and constraints.“Protecting natural assets and the beauty of the Coastside is equally important as making sure there are places for business to open and operate,” he says. Further afield, there are smaller industrial areas that offer opportunities for a variety of businesses. To the east, along Highway 92, the landscape is dotted with farms and greenhouses that serve as agricultural enterprises and as destinations for farm tourism.“We have some cool farms that have become places for family get-togethers and events,” Chidester notes. To the north lies the community of Princeton, which surrounds the bustling Pillar Point Harbor. The harbor serves as a vital economic engine, providing opportunities for industries tied to fishing and tourism. Meanwhile, Princeton’s adjacent industrial zone offers prime real estate for manufacturing businesses and boutique operations. On the southern end of the coast is another draw: the iconic RitzCarlton, which Chidester refers to as the “Castle on the Cliffs.” Overlooking the Pacific Ocean and flanked by two renowned golf courses, the Ritz is 208 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 11
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