historic charm with modern appeal through strategic investments. A dedicated steering committee is implementing a downtown plan focused on pedestrian-friendly streetscapes and business growth. “We’re adjusting the street diet to create a more pedestrian-friendly zone,” explains Micah McBay, Community Engagement Director. The city offers facade grants of $25,000-50,000 annually to enhance building exteriors while preserving historic gems like the Landmark Building (a restored post office) and Texan Theater. Downtown’s vitality continues to strengthen through its popular attractions.The seasonal farmer’s market has become so popular that “we don’t have enough slots for everybody,” says McBay. Tourism Manager Stacy Foley, a lifelong Greenville resident, points to the successful Antique Fishing Lure and Tackle Show as evidence of the city’s tourism potential. However, Greenville’s current facilities limit growth.“I have lots of ideas of things I’d like to try here and have something for everybody. We’ve outgrown our Civic Center, and we need a facility where we can get bigger with our events,” Foley explains. She envisions expanding Greenville’s offerings while maintaining its character. “We are growing, but I don’t want to lose our small-town feel, the sense of hospitality and community and connection,” she adds. This balance, she believes, will drive tourism while preserving community identity. Cultural anchors enrich communitylife.Landon Winery, recognized as “one of the top wineries in the state of Texas” according to Gregory S. Sims, President and CEO of Greenville Economic Development, occupies 15,000 square feet downtown. The city’s Parks and Recreation Department offers 100+ programs, while the library hosts 70-80 annual initiatives, creating what Ransom calls “a full spectrum of services for our citizens.” These elements combine to maintain Greenville’s welcoming character amid growth. ECONOMIC DEVELOPMENT AND HIGHPAYING JOB CREATION Greenville’s economic engine thrives through strategic business recruitment and retention. The 92 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 05
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