recognizing that for the community and downtown to prosper, this type of housing had to be part of the future before this trend became popular.The transitoriented zoning ordinance was already in place well before the pandemic, allowing applications that benefit the community and provide housing that supports downtown businesses to proceed.” ADAPTING DOWNTOWN TO MODERN BUSINESS NEEDS Valley Stream’s downtown revitalization strategy centers on Rockaway Avenue, the commercial corridor between Merrick Road and Sunrise Highway, where targeted improvements aim to create a vibrant, walkable district.This approach aligns with research showing that pedestrian-friendly downtowns with cohesive aesthetics typically generate more retail sales than conventional commercial strips. “We did basic improvements in the beginning like uniform sidewalks and uniform lampposts,” says Mayor Fare. “We actually have flowers on every lamppost, and our business district is beautiful and walkable. These elements are very important as we see the ebbs and flows in which businesses stay.” The village has implemented specific programs to enhance the district’s visual cohesion while supporting local entrepreneurs. Minerva explains their signage initiative: “In conjunction with the Chamber and Nassau County, the village offers incentives to businesses to upgrade their signage. Through Community Development Block Grant money, businesses pay just 10% of costs if they choose one of three optional styles, bringing overall conformity while avoiding a cookie-cutter appearance.” The shifting retail landscape has prompted Valley Stream to adapt its regulatory approach. Minerva notes the village’s proactive stance: “They relaxed the zoning on changes of use to small restaurants, recognizing that traditional retail faces challenges. I’ve noticed more restaurants opening and expanding in our downtown district, something we struggled with many years ago.” This restaurant growth represents a strategic pivot toward experience-based businesses that thrive despite e-commerce competition. The diversity of these establishments reflects the community’s multicultural character, with Minerva noting that a recent Chamber tasting event attracted about 20 eateries representing cuisines from around the world. The U.S. Conference of Mayors recognized these efforts with a small business award, bringing valuable attention to Valley Stream’s businessfriendly environment.“The recognition puts out the fact that Valley Stream is open for business,” Fare says.“It helps shine a light on why we’re a good place to do business, live, work, play, and raise a family.” 45 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 05 VALLEY STREAM, NY
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