Civil Municipal - May 2024

with agro-tourism and viticulture entities in the Suisun Valley, highlighting the natural symbiosis between the city and these industries. He outlines efforts to encourage ancillary businesses, such as hotels and tasting rooms, to invest in Fairfield, enriching the city’s tourism and leisure offerings. “It’s all about creating an energy around everybody pulling together,” he explains. Addressing marketing strategies, Zellers acknowledges the role of Visit Fairfield, an independent entity focused on promoting the area’s tourism potential. He sees an opportunity for the City, alongside other local organizations like the Chamber of Commerce, to craft a unified marketing message that reflects the evolving preferences of travelers and businesses. “The more partners are aligned...it gives people confidence,” Zellers observes. To this end, amongst the pivotal economic assets of the city are Jelly Belly, Anheuser-Busch, Clorox, Calbee, and Guittard. Zellers links the presence of these and other manufacturers to the exceptional FAIRF IELD, CA