Business View Civil & Municipal - May 2023

92 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 5 their events and marketing strategies. Grogan highlights their focus on “elevating our events, our weekly farmers market, and our yearly larger events by bringing in more quality vendors.” This approach aims to attract more visitors to downtown Clermont for shopping, dining, and experiencing everything the area offers, including its proximity to the lake and picturesque views. Clermont’s community focus centers on getting residents outside and providing activities and amenities that take advantage of the city’s natural assets. Mayor Murry shares,“I’ve always considered Clermont a community, so to be a community, I feel like we always have to focus on different activities and venues that meet the residents’ needs and desires.” One way the city achieves this is through curated events like First Fridays. Mayor Murry explains,“We work closely with Clermont Main Street to close down the street the first Friday of every month,