Isthmus flood risk improvement project enhance resilience. Fisher highlights investments in utilities, public spaces, and technological infrastructure, such as free Wi-Fi, and high-speed internet, as foundational for sustainable growth. These initiatives extend to road improvements and a vision for more public transportation options to ensure seamless connectivity. Amherst’s ability to integrate modern infrastructure with its existing charm makes it a model for other communities. BUILDING A SUSTAINABLE TOURISM INDUSTRY Amherst leverages its unique location and assets to boost tourism. Partnerships with neighboring municipalities and provincial organizations and initiatives like the “Explore Cumberland” website showcase the region’s attractions. “Our goal is to position Amherst as the service center for Atlantic Canada,” MacDonald says. Drawing directly from the town’s history, Esther Fest is an annual celebration of the paranormal, all inspired by Esther Cox’s terrifying experiences with a poltergeist in the late nineteenth century.” Collaborations with local artists and historians have also enriched Amherst’s tourism offerings. Art exhibitions, guided tours, and cultural festivals draw crowds, celebrating the community’s creativity and resilience. Such events add vibrancy to Amherst’s identity, making it a destination that truly has something for everyone. ENGAGING YOUTH AND DEVELOPING WORKFORCE TALENT Proximity to institutions like Nova Scotia Community College (NSCC) and Mount Allison University strengthens Amherst’s workforce development efforts. “NSCC develops programs tailored to our area’s needs,” Mayor Small shares. MacDonald underscores the importance of engaging youth. “We invite students to contribute ideas to municipal plans, fostering community involvement and retaining young talent.” 37 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 03 AMHERST, NS
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