Business View Civil and Municipal | Volume 3, Issue 3

106 CIVIL AND MUNICIPAL VOLUME 3, ISSUE 3 PERFORMANCE FOR THE PLANET. At WIN Waste Innovations, we process 11 million tons of waste each year, recycle 376,000 tons of paper, plastic, and metals and convert enough renewable energy from waste to power more than 340,000 homes. See how your waste can power the world at win-waste.com community and information events were held to find out what residents thought of Amesbury and what they felt it should be known for. “We had conversations with people about why they loved Amesbury, how they describe Amesbury to other people who have never been here before, and what they think other people think of Amesbury,” Gove says. “We did some listening sessions with folks and asked them to use one word to describe our community. All of that came together as inspiration for how do we really tell one story, how do we unite our departments? The brand may evolve and change over time, but this is the beginning of us ensuring that we are all rowing in the same direction.” The idea for the city to develop its own brand came out of those I AMesbury 2030 Initiative conversations, which has been underway since December 2020. The city’s master planning initiative is aimed at unifying and setting specific goals for the community. “When I came