Business View Civil and Municipal | Volume 3, Issue 3

105 CIVIL AND MUNICIPAL VOLUME 3, ISSUE 3 Sgt. Jordan Shay Memorial Lower Elementary School in Amesbury, MA CTA Construction Managers is an award-winning construction management and general contracting firm with a history of excellence in building academic, multi-family residential, commercial, civic, and senior care facilities. Visit our website: www.ctaconstruction.com AMESBURY , MASSACHUSETTS growing, it’s very connected, and very supportive – full of great opportunity. That is represented in the colors and the connectivity of the flowing lines.” Before Amesbury created its new brand, the city did not have one unifying logo or sentiment that brought all departments and all residents together. Many departments created their own logos, resulting in a variety of images representing Amesbury, while others misappropriated the city’s historic seal, adopting it and changing it to suit the colors and needs of their projects. Gove acknowledges, “We worked with all departments to make sure this was collaborative and that we could come together and again be represented by one brand.” The process to create the city’s brand utilized public feedback that had been collected during the city’s I AMesbury 2030 master planning process, as well. Surveys were sent out to the Photo Courtesy of Aeropex Media