Business View Civil & Municipal | July 2022

47 CIVIL AND MUNICIPAL VOLUME 3, ISSUE 7 AMHERST , NOVA SCOT I A in Amherst,” MacDonald says. “We use our raw materials, and our secondary sources of industry as well, to provide all the necessary ingredients.” While promoting the tourism side of Amherst, there is also an effort to draw new businesses and residents into the community. As for what type of niches the community is looking to fill, Bacon shares, “Anybody that’s willing to build up the vibrancy in our area, no matter what they have to offer, is welcome.” The possibility of replacing an aged hockey arena, with a multipurpose Community Center is on the table. Kogan adds, “That will help make us even more attractive to business and people of all ages, from retirees coming back to this area and new families starting up. That’s something we’re To market all of this regional appeal, the tourism committee uses television ads and targeted social media advertising. Taking inspiration from the popular blueberry and maple syrup festivals in surrounding areas, Amherst has created a French Toast Festival. Fisher shares, “Blueberries and maple syrup are pretty big in Cumberland County. We, in Amherst, are trying to piggyback on that by creating a French Toast Festival. We had local food retailers put their best spin on French toast and that was quite successful.” This community festival is a celebration of local ingredients. “Not only do we have the blueberries and the maple syrup, and Wonderbrands make the bread, but we also have Maritime Pride Eggs, an egg sorting facility