making it a sleeper pick for long-term investors. Opportunities: Entry-level homes, short-term rentals near the lakefront, and workforce housing. *Check out Business View’s upcoming article on Development and Growth in Manitowoc (selected as one of the Best Managed Cities in Wisconsin 2025) BONUS – LADYSMITH (2X BVM AWARD WINNER ) Why Invest: A hidden gem in northwestern Wisconsin with low entry costs and increasing interest from outdoor enthusiasts and retirees. Opportunities: Affordable long-term rentals and vacation homes near the Flambeau River. *Check out Business View’s article on Development and Growth in Ladysmith (selected as one of the Best Managed Cities in Wisconsin 2024 and 2025) 2024 - BusinessViewMagazine.com/brochures/dec2023/Ladysmith-Wisconsin/ 2025 - BusinessViewMagazine.com/brochures/dec2024/ladysmith-wi/ FINAL THOUGHTS Whether you’re an experienced investor or just starting out, Wisconsin offers diverse and rewarding markets to explore. Cities like Milwaukee and Madison provide scale and stability, while emerging markets like Oshkosh and Manitowoc offer great entry points and potential upside. With strong economic fundamentals and a rising demand for both rental and owner-occupied housing, 2025 is shaping up to be a great year to invest in the Badger State. part of the expanding Milwaukee metro area. It has shown strong price appreciation while remaining investor-friendly. Opportunities: Duplexes, vacation rentals, and downtown commercial/residential hybrids. 7. COLUMBUS Why Invest: Just northeast of Madison, Columbus combines small-town living with access to metro amenities. It has a growing commuter population. Opportunities: Starter homes, family rentals, and suburban-style developments. Madison provides a business friendly environment quickly becoming a center of industry and innovation. *Check out Business View’s article on Development and Growth in Columbus (selected as one of the Best Managed Cities Under 10K Population in Wisconsin 2024) 8. EAU CLAIRE Why Invest: A vibrant college town with a growing arts scene and population, Eau Claire appeals to young professionals and students alike. Opportunities: Student housing, downtown loft conversions, and value rentals for health care workers. 9. MAUSTON Why Invest: Located near Wisconsin Dells and several state parks, Mauston offers value pricing with tourism potential. Opportunities: Vacation rentals, weekend getaway properties, and long-term holds in a growing recreational corridor. Business attraction, development and housing. *Check out Business View’s article on Development and Growth in Mauston (selected as one of the Best Managed Cities Under 10K Population in Wisconsin 2024) 10. MANITOWOC Why Invest: This smaller lakeside city is gaining attention for its affordability and quality of life, 18 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 07
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