Jeffery emphasizes the importance of creating programming that honors the past while addressing contemporary issues. “We don’t want to create a Disneyland. It’s about honoring the past and creating contemporary programming that talks about racism and social justice while discussing the legacy of the Buffalo Soldiers,” he asserts. This approach aims to provide a holistic view of history, tying in the ongoing narrative of human migration in a border community like Naco, Arizona. Significant financial support has facilitated these initiatives. “We received $8.1 million at the end of 2022 after Camp Naco was listed among the 11 Most Endangered Places by the National Trust for Historic Preservation,” Jeffery mentions. This funding is allocated to rehabilitate the buildings, develop community programming, and ensure the site’s organizational sustainability. The project is in the second year of a four-year grant cycle. ENHANCING THE TOURIST EXPERIENCE With its vibrant art scene and unique historical character, Bisbee is keen to attract more tourists and enrich their experience through strategic initiatives and events. Heather Andrews, the tourism director, outlines the city’s multifaceted approach to increasing tourist numbers and revenue. Bisbee’s marketing strategy targets adventure seekers, art and culture enthusiasts, and those looking for year-round experiences. “Summers can be slow because people think it’s too hot, but we’re ten degrees cooler than Tucson and twenty degrees cooler than Phoenix,” Andrews points out. The city promotes itself as the “other mile-high city,” boasting cooler temperatures than Prescott. To bolster this effort, Bisbee is enhancing its online presence. “We’re updating our website and working with travel influencers and bloggers,” Andrews explains. Interestingly, Bisbee doesn’t pay these influencers. Instead, they offer tours and experiences, leveraging the town’s natural appeal. “We have so many great photographers, including our city manager, so we use our local resources, which helps with budget constraints,” she adds. On must-see attractions,Andrews struggles to narrow Photo Credit: David Day 70 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 07
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