A big driver in the Federations revenue growth centers around its Partnerships business, focused on working alongside brands that share a commitment and passion toward making the greatest impact and contributions to growing the game–another one of “U.S. Soccer’s” strategic pillars. Since January 2023, the Federation has added five new partners to multiyear deals. These include Coca-Cola, Marriott Bonvoy, NewYork Life, Ticketmaster, and Truly. Together, they account for nine figures in contracted revenue and more than doubling year-over-year partner revenue. “Bringing our commercial rights in-house was a bold move that we knew presented a tremendous Led by Chief Commercial Officer David Wright, the Federation stood up its commercial team across six core business areas, including partnerships, media, consumer products, marketing, events, and business ventures. Over a very short period, “U.S. Soccer’s” commercial investment has led to substantial impact across fan engagement (+74% in digital views), TV and streaming viewership (+40%), match attendance (+20%), partnership revenue (+60%), and merchandise sales over comparative years (+25%). The aggregate success of the broader commercial business has led to exponential YoY revenue growth (+45%) and shows no signs of slowing down. 60 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 07
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