Business View Civil Municipal - July 2023

26 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 7 build the case for today’s workforce around the benefits of working within the public sector, as traditional approaches and existing employment stigmas as likely alienating qualified candidates.” Government recruiters, adds Ross, need to take some crucial steps: “Identifying the right communication methods and channels to reach your target candidates, paired with the right messaging, makes all the difference.” No question, the U.S. public sector continues to face labor challenges. Ross says employers who offer expanded financial wellness benefits to their workers may see less turnover and greater retention. He says those benefits programs should encompass both the traditional, long-term focused benefits like 401k, pensions and financial planning tools as well as short-term focused offerings. “These include nuanced resources like employee purchasing programs and tuition assistance, among others. Many of these solutions are available to employers at no cost—and offer employees immediate access.” Through Purchasing Power’s Public Sector Employee Benefits Program private- and public-sector employers can give their employees a responsible way to buy computers, electronics, furniture, appliances, home décor, tires, vacation packages and other products and services. Ross offers this conclusion: “When employees feel supported at work and at home, they’re more likely to stick around. When an organization has a successful, inclusive benefits program, it positions the organization as an employer of choice, and opens the door to employment opportunities for diverse individuals who may not otherwise apply.”