role in downtown activity. The Downtown Business Association has been instrumental in bringing residents and visitors into the core with wellattended initiatives such as the “witches walk,” which drew hundreds of participants in a single weekend leading into Halloween. These types of events do more than create atmosphere; they create foot traffic, reinforce civic identity, and give local businesses additional opportunities to extend hours and increase sales. The town continues to support storefront revitalization through a façade improvement program that has recently been expanded. With roughly $60,000 distributed each intake and two intakes per year, the program gives business owners a practical tool for improving street presence, aligning their upgrades with seasonal timing and construction schedules. At the same time, local events are playing a growing 156 CIVIL AND MUNICIPAL VOLUME 07, ISSUE 01
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