anybody that wants to live here and can work in Toronto,” Mayor Leduc states. With a GO Transit station providing a direct link to Toronto in just 45 minutes and easy access to outdoor recreation such as fishing, hiking, and skiing to the north, BWG offers a unique blend of urban accessibility and natural serenity. BWG also leverages various media channels to share its story, from local outlets like BradfordToday to broader regional networks like Rogers Media. BWG also produces a quarterly magazine called Connected, which informs residents about community updates, events, and infrastructure projects. The town values modern media channels, so it also uses social and other digital platforms to showcase its family-friendly environment, robust housing market, and diverse lifestyle opportunities. As Mayor Leduc puts it,“This is a wonderful place to raise a family, invest, and thrive.“ That is largely due to his overall growth strategy for the town, which centers on more than just business—it prioritizes community well-being. The introduction of a concierge program exemplifies this focus. The program is designed to connect new residents and businesses with essential services like schools, housing, and healthcare providers, ensuring they feel at home and supported. This program works in tandem with BWG’s healthcare investments. Upcoming announcements in early 2025 will detail new local healthcare facilities, reducing residents’ need to travel for essential medical services. “We’ve signed an MOU (memorandum of understanding) with Southlake Health, which is looking to provide services closer to home. So, we’re taking hospital services and bringing them to our community,” Mayor Leduc explains. Furthermore, education is another pillar of Bradford’s development framework. “We are aggressively working with some universities 72 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 01
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