enhance the quality of life for our residents.” COMMUNITY CELEBRATIONS With deep roots in Irish heritage, New London proudly celebrates its culture through vibrant community traditions. The city’s annual Irish Fest, organized by the Shamrock Club of New Dublin, is a cornerstone event that spans an entire week. Culminating in Wisconsin’s largest Irish parade and festival, it draws Hoerth says. “Whether it’s manufacturing, logistics, or something entirely new, we’re prepared to support businesses that want to invest in New London.” A recent success story is the arrival of an ALDI grocery store, which fills a longstanding community need. “The store’s grand opening is a milestone for New London,” Mayor Herter says. “It’s a reflection of the progress we’ve made in attracting businesses that 199 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 01 NEW LONDON, WI
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