who support our restaurants, shops, and hotels.” New London also caters to those who enjoy quiet, natural pursuits. Kayaking and canoeing on the Wolf River have grown in popularity, offering opportunities to explore the region’s serene beauty.Trails and parks throughout the area provide additional recreational outlets, further enhancing New London’s reputation as an outdoor lover’s paradise. A SURGE IN RESIDENTIAL GROWTH Strategic planning and infrastructure improvements are driving a surge in residential development in the area. The recent expansion of Highway 15, a vital link to the Fox Valley, has significantly reduced commute times and heightened the city’s appeal to potential residents.“The new four-lane highway has drastically reduced travel times and put New London on the map,” Mayor Herter says. “We’re seeing more interest from developers and families looking to relocate here.” Several housing projects illustrate this trend.A 25-lot single-family development near the high school is already halfway filled, demonstrating strong demand. Meanwhile, a newly completed 48-unit apartment complex leased out entirely before its doors opened. Hoerth highlights a particularly ambitious project under construction downtown: a 98-unit complex along the Wolf River.“This development will feature underground parking, a fitness center, and allinclusive amenities like Wi-Fi and cable,” he says. “It’s designed to be a one-stop living solution for residents.” The city is also working with developers to bring additional housing options to the east and north sides of town, including single-family homes, duplexes, and more apartments. “The momentum we’re seeing is just the beginning,” Hoerth says.“With the Highway 15 project completed, we’re positioned for continued growth.” Housing developments address current demand while planning for the future. Hoerth emphasizes that with increased interest in New London’s lifestyle and accessibility, the city is committed to staying ahead of trends to ensure every resident finds their perfect home. 196 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 01
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