responsiveness can directly impact the pace and success of downtown investment. Villa Rica’s downtown revitalization is also supported through physical improvements that enhance walkability, safety, and overall experience. A streetscape initiative is advancing through public input, council concept planning, and engineering development, including coordination with the railroad that runs through the center of downtown. slow, confusing, or unnecessarily burdensome. The goal is to ensure that permitting, licensing, and approvals are efficient and coordinated, while also acknowledging that some elements involve partners outside direct city control, such as health department processes that operate under broader state and county frameworks. To strengthen communication and alignment, the city is launching a business owner outreach forum in March. Interim City Manager Jennifer Hallman describes this initiative as a way to create stronger ongoing relationships with the downtown business community through better updates, clearer education around city ordinances and processes, and more proactive communication. While many municipal processes exist for legal and regulatory reasons, the city recognizes that businesses experience them differently, and that improving understanding, predictability, and 51 CIVIL AND MUNICIPAL VOLUME 07, ISSUE 02 VILLA RICA, GA
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