put revenue captured from rising property values right back into downtown.” Through the TIRZ program, building owners receive reimbursement grants for essential infrastructure improvements such as roofs, electrical systems, plumbing, and interior upgrades. “Like any historic downtown, the issue is infrastructure,” continues Aday.“The buildings are old and charming, but they need significant updates to be ready for the public.The purpose of the TIRZ is to help bring them up to code so businesses can open.” Betty Faye Beauty Bar, Cavalier Men’s Clothing, and numerous other retail and service enterprises became early success stories, showcasing the results of these investments. “It was amazing how quickly businesses began to pop up in the downtown, buying those old buildings, getting some of this money to help with the costs that are needed to open their business,” remarks Johnston. This, in turn, inspired others to open shop in the core. Frontier Market 29 CIVIL AND MUNICIPAL VOLUME 07, ISSUE 02 PLAINVIEW, TX
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