Business View Civil & Municipal | Volme 3, Issue 2

19 CIVIL AND MUNICIPAL VOLUME 3, ISSUE 2 CITY OF GLENDALE, ARIZONA, AND ASM GLOBAL REVEAL PLANS FOR DRAMATIC REIMAGINATION OF GILA RIVER ARENA T he city of Glendale and ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy, have revealed plans for the reimagination of Gila River Arena, which anchors the vibrant 223-acre Westgate Entertainment District. Renowned architectural firm HOK has been selected for designing the arena’s revitalization and will work closely with ASM’s design team. Owned by the city and managed by ASM Global, the updated facility will allow Glendale and ASM Global to focus on substantially enhancing live entertainment options and providing flexibility in elevating the execution of live events. “We are incredibly excited about the bright future as we look to how we evolve the facility and reinvent how people experience Gila River Arena,” said Glendale City Manager Kevin Phelps. “Bringing in the expertise of an industry leader like HOK is critical for providing more opportunities for the venue to reach its full potential.” Phelps says the modernization will position Glendale to aggressively attract national and international acts. “Our work together with ASM Global’s design team and HOK will help define the next generation of entertainment experiences in Glendale as we serve our community, region and visitors,” said Phelps. “We know that if we do it right, we can create a highly integrated venue that will make waves in the marketplace, exceeding performer and spectator expectations.” ASM President and CEO Ron Bension said, “The entertainment industry has changed Bringing in the expertise of an industry leader like HOK is critical for providing more opportunities for the venue to reach its full potential OPENING L INES dramatically since Gila River Arena opened its doors in 2003. The renovations will ensure—as is the case with the entire ASM global portfolio— that Gila is a world-class choice with cutting- edge technology and updated amenities for guests.”