The recruitment strategy prioritizes quality over cost savings. “Right now, with the jobs that come in, we need jobs that are going to support our economy, and right now we don’t want the manufacturers that just look at our area because it’s cheap,” Chapman says. “We want manufacturers that look at our area because they love our area, because we have the workforce, we have the reliable workforce, and I believe it’s that we need those higher paying jobs our residents want and deserve.” Bristol’s path forward combines preservation of its small-town character with calculated risks in innovation and tourism. The Hard Rock Casino’s successful opening signifies the city’s ability to execute large-scale projects, while ongoing 67 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 12 BRISTOL, VA
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