“Our community has been around a long time,” says Mayor David Pittman, proud of Oroville’s roots. “There’s a lot of history here.” A sense of place runs deep in Oroville, where natural resources and historical landmarks form the backbone of local identity. Five major bodies of water define the area and make it unique. “There’s not many places that can speak to that,” the mayor adds, pointing out the rare combination of lakes and rivers that support recreation and industry. Oroville’s business-friendly environment is another point of pride for Mayor Pittman. “We’re always looking for new business and investment,” he says, describing the city’s willingness to accommodate companies that show interest in the area. One notable success story is the Pacific Coast Producers cannery, which plays a central role in the local economy. “Almost all the fruit cocktails canned in the world are canned here in Oroville,” he notes. Over the years, this facility has employed thousands. The city’s accessibility has improved recently with the expansion of State Highway 70 to a five-lane route connecting Oroville to Sacramento. “Commercial transport is now a common item here,” Mayor Pittman explains, pointing out that the enhanced highway has opened new business logistical pathways.Along with Highway 99, the city’s infrastructure allows businesses easy access to major markets while preserving the small-town feel. For residents, this connectivity means outdoor activities—from snow sports to coastal excursions—are just a couple of hours away. REVITALIZING DOWNTOWN OROVILLE Oroville’s downtown core, defined by the historic charm of Montgomery Street and its proximity to the Feather River, is undergoing significant revitalization. This initiative, led by city officials, beautifies the area and improves safety.“We’re about to start work on our main road, Montgomery Street, which runs right through the heart of downtown,” says City Administrator Brian Ring. In the next few months, the city will undertake restriping along this central artery, incorporating traffic-calming measures expected to make it a safer, more accessible route for everyone.“It’s going to add 47 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 12 OROVILLE, CA
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